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App stores and tablets helped drive 157% year-on-year growth in 2011, according to IAB/PricewaterhouseCoopers report http://www.guardian.co.uk/media/2012/mar/20/mobile-ad-spend-2011 Advertisements
Great report from Comscore on the latest trends in media consumption across Europe. Well worth a read Connected Europe: How Smartphones and Tablets are Shifting Media Consumption – comScore, Inc.