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Came across this very useful presentation about turning fans into advocates. It also helps explain the differences between influencers and advocates, two terms I find many people use interchangeably. Advertisements
Just read this and it makes a lot of sense. Well worth a look The Rise of Digital Influence Report: The Rise of Digital Influence and How to Measure It.
Amazon vs. Apple: Competing Ecosystem Strategies – Ron Adner – Harvard Business Review Amazon vs. Apple: Competing Ecosystem Strategies – Ron Adner – Harvard Business Review.