Came across this very useful presentation about turning fans into advocates. It also helps explain the differences between influencers and advocates, two terms I find many people use interchangeably.
About Robin Charney
As AAR group's Business Director for Digital, I work with the senior leadership of leading agencies to help them improve their new business and marketing practices I also work with some of the UKs leading brands to help them find and appoint agencies for their Digital work. If you're an agency/consultancy wanting to learn more about what we do or a brand looking for help with either appointing a new agency or evaluating your current agencies, please feel free to get in touch.
In addition to the AAR, I produce Collision(@colisn). Collision is a series of London events that brings together Adland and Techville. Its goal is to bring together senior leaders in advertising and start ups to foster more collaboration, conversation and get them hatching evil plans together. www.colisn.com.
Tasting notes on Digital Marketing 