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Just read this and it makes a lot of sense. Well worth a look The Rise of Digital Influence Report: The Rise of Digital Influence and How to Measure It. Advertisements
Amazon vs. Apple: Competing Ecosystem Strategies – Ron Adner – Harvard Business Review Amazon vs. Apple: Competing Ecosystem Strategies – Ron Adner – Harvard Business Review.
App stores and tablets helped drive 157% year-on-year growth in 2011, according to IAB/PricewaterhouseCoopers report http://www.guardian.co.uk/media/2012/mar/20/mobile-ad-spend-2011
Great report from Comscore on the latest trends in media consumption across Europe. Well worth a read Connected Europe: How Smartphones and Tablets are Shifting Media Consumption – comScore, Inc.